The Diary Apps

Creating Meaningful Connections

The apps taking Customer Relationship Management to a whole new level.

Create Meaningful Connections

And the best part? … it’s all done for you

Customer Acquisition

Surprise and delight customers with a Free App at the perfect point in the customer journey

Customer Retention

Increase loyalty and retention through highly valued tools and tailored customer relationship management

Customer Education

Content rich, our apps offer education outcomes for all users

The Diary apps

Increased Sales

Increase sales by 23% through tailored customer offers and incentives

Competitive Advantage

Stand out in a crowded competitive environment by offering customers more true value with your customized app

Done For You

Keep your team focused on what they do best, while we create your branded app for you

Here’s an example of our Baby Diaries app at work

Our Australian Pharmacy Partners, TerryWhite Chemmart, have put together this short video of The Baby Diaries app in action… showing a couple of the app’s features

Marketing Partnerships by Subscription
Our customised apps provide an affordable, done for you mobile solution to engage with your current and future customers as frequently as you like, at the click of a button. Your customers are mobile … so you should be too! But without spending hundreds of thousands of dollars, and years of research and development … our solution is more affordable than you expect, and you can have it next week… seriously!
White-Label Partnerships
TerryWhite Chemmart have white labelled our Baby Diaries app, meaning the app is 100% branded TerryWhite Chemmart and they own the user data. We are currently looking for additional white label partners in New Zealand, Canada and USA. A white-label solution takes around 2 months to complete.
Partner Benefits
Would you like to have your business marketed (for free) to millions of your ideal customer at the exact time that they need you? If so, you’ve come to the right place. We offer our Subscription and White Label partners significant benefits including social media, websites, media, and via 3.75 engaged members of The Female Social Network.

The Baby Diaries

The digital companion every parent needs

The Baby Diaries App is a simple, easy to use baby routine and milestone tracker that tracks baby’s sleep, feed, nappies, medications, growth, milestone achievements and more … all in one safe place.

Key features include:

  • Cloud based secure data
  • Multi-device and multi-user
  • Safely store special memories and milestones including date, time and photo
  • Record and track sleep
  • Record and time all breast, bottle, and solid feeds
  • Record number and type of nappy changes
  • Innovative graph feature lets you see your child’s growth progress using World Health Organisation parameters
  • Medication tracker
  • Exclusive retail offers
  • Supports multiple children
  • Fast responsive customer support

This app offers pharmacy, retail, insurance, wholesale, events and publishers with the opportunity to stand out from the crowd and provide real value to their prospective and current members / customers.

Our unique predictive analytics program allows our partners to send offers and incentives to app users at the exact time that they need them, including through the My Offers portal, EDMs, and Push Notifications.

The Pet Diaries

Making life easier for pet-parents

This tracking app is a simple, easy to use solution for busy pet parents. Keeping track of vaccinations, medications, nutrition, growth, appointments, exercise and photos has never been this easy.

Key Features include:

  • Cloud based secure data
  • Multi-device and multi-user
  • Safely store special memories including date, time and photo
  • Record and track exercise; Keep pet’s contacts at your fingertips
  • Ensure Medications and Vaccinations are given on time
  • Innovative graph feature lets you see pet’s growth over time
  • Exclusive Retail, Event and Services offers
  • Lots of valuable content tailored to suit your needs
  • Capability to support multiple pets

If you’re a Pet Retailer, Pet Insurer, Service Provider, Publisher or Event Organiser, we’re offering you an exclusive opportunity to feature as a marketing partner. Access over 3.75 million active pet lovers through in-app offers, EDMs, social media and Push Notifications.

Pet Diaries marketplace


We have received amazing reviews!