How to cut down on waste in your marketing budget

If I asked what percentage of your marketing budget was wasted, I’m sure you would say none (or “hardly any”)! It’s all part of your planned marketing spend. But let’s look a little deeper to see if or where you could be saving some money in your business.

The first place to look is your budget spend on printed materials.

Next step – calculate how many of those printed leaflets, cards, brochures or catalogs end up in the recycling bins of households and businesses (approximate is fine)? What does that equate to in dollar terms?

And how much of your time was spent creating those printed materials? What value do you place on that?

Is there a distribution cost to consider?

With a global push towards waste reduction, there’s also a few hundred trees to consider (and a growing community of consumers who no longer want printed materials).

But if you cut out those printed brochures, catalogs, coupons, and cards out of your marketing mix, what would you replace it with that is actually going to give you a solid ROI AND get to the hands of your target market.

Well, given that we are all on our phones every day and half of the night, my money is on apps. I’m not suggesting you invest in those annoying pop up adverts, or banner ads .. I’m suggesting you get your own app, or find bespoke opportunities to be promoted via other apps that share your target market. Before you start worrying about the cost, first look up at what you’ll be SAVING from the printed waste, and then consider that you could have your own app for as little as $30 per week … I think you’ll agree that apps are where your best ROI will be found.

If you’d like to find out more about app marketing, we’re only a click away –

10 Reasons your Pet Business needs an app

“There’s an app for that” … Yes, there is an app for almost everything, BUT does your business have one or need one? If you do have an app, how does it add value to your customer’ experience? Is it a digital catalog or something customers will use every day? If you don’t have an app yet, why not?

Your customers are checking their smartphones > 150 times every day, spending over 2 hours using apps. In fact, your customers (and potential customers) are on their smartphones all day and half of the night. SO if you really want a marketing tool that actually reaches your target market, you need to be on their phone. It’s that simple.

If you have a business servicing the pet industry you’re in luck! I’ve put together a simple info-graphic outlining the benefits that an app will bring to your business.

If you’re worried about the cost of developing an app, you don’t need to worry! We’ve created The Pet Diaries app for you so that you can literally start promoting your own branded app within 3 business days … customers will download it and you can communicate directly to the hands of your customers through the app, offer products and resources, and stand out from the crowd! AND it’s much more affordable than you think.