User Acquisition –
How to acquire new users
for your custom branded app
In this section of the training resource we will outline several ways for your business to sign up existing and new customers to your app. You can decide to use any or all of these strategies, depending on your business model and existing acquisition channels.
The Baby Diaries app will provide a great opportunity to stay in regular contact with your existing (and new) clients so it will be important to ensure your existing clients have every opportunity to find out about and download your custom app.
Here are some suggested actions:
Direct Mail – this could be email or physical mail letting your clients know that you have a brand new FREE app that is going to make their lives a little easier. Provide links to the Google Play and App store and be sure to include your Activation Code. You could use the example below:
We know how important it is for you to keep track of your baby’s feed, sleep, nappies, growth, milestones and medications. We also know that it can become quite overwhelming … especially when you already have so much to remember!
The great news is that we now have a brand new FREE app where you can track all of that and more. It’s called The Baby Diaries and it’s ready for you now. You can download it from the App Store and Google Play store using these links:
Once you download the app you’ll be prompted for an “ACTIVATION CODE”. Insert [YOUR ACTIVATION CODE] in the space. You can track multiple children, and you can also share the app with other carers by sending them the PIN that you’ll find in More/Settings. It’s cloud-based so you’ll never miss a precious moment.
Keeping track has never been easier.
We look forward to seeing you soon.
All the best
Facebook live, Facebook or Instagram stories, or even a webinar that promotes the app during your app launch are all great ways to engage with your customers and show them the value of the app, while driving downloads. Remember to mention your Activation Code.
Update any blogs, promotional materials, website copy and newsletters to include links to the app store and Google Play store. Remember to mention your Activation Code.
Email marketing to your database will let your contacts know that you have a brand new FREE app. This is a great opportunity to briefly list the key benefits of the app and provide links to the Google Play and App store as well as your Activation Code.
1 Graphic banners for email
You could use your email as an opportunity to share some images of the app such as an email marketing banner like these that we have created for you to download and use:
Via in store– ensure all team members are trained to educate customers about your app, highlighting key benefits (including that it's free) and highlighting that the app will make their lives easier. We have developed some in-store print-ready collateral for you. All of these images are available for you to download and use in the DOWNLOAD section of the partner portal. Once printed, all you need to do is add your Activation Code.
Open Day – if you have a physical store (or stores) why not consider holding an in store open day and inviting customers in so you can help them install the app? This is a great customer nurturing activity. If you have an online business, you can have a virtual launch online!
Website and Search Engine Optimisation (SEO)
Your website is a fantastic place to promote The Baby Diaries app! There are a number of things you could do such as:
Add a landing page with some download buttons, like our Australian partners TerryWhite Chemmart have done here
Add hyperlinks throughout the website to any places where you might talk about parenting tools, technology, tracking baby’s sleep, infant nutrition,
milestones, keeping track of medications, growth charts, nappies and feeds (breast, bottle or bowl).
Add an App page to your website pages.
Add a Download Now button to your website homepage
We all know that without SEO our websites can become digital islands. They look great, they’re full of fantastic content … but no one can find them without actually typing in the website to the search engine.
Now that you have The Baby Diaries app it would be great to update your SEO keywords to include things like babyapp; babytracker; babydiary; babymilestones; whattoexpect; breastfeedingapp; whattofeedbabies and things like that!
PR And Media
PR and media is a fundamental element across all levels of business. There are various ways that you can get media coverage about the App such as:
Using the example press release from the DOWNLOADS section of the portal and send it out to local newspaper, print and online publications who share the same audience as you.
Ask happy clients that have used the app to provide reviews and testimonials and use these as part of the good news stories.
Consider running a competition that promotes your community to download the App and have the competition covered by local press.
Reach out to bloggers and influencers in the community to obtain cross promotion.
Hold a launch party to inform local media of the App.