Will a Blackout Blind Help my Baby Sleep

As a parent, your job is to teach your baby the essential things in life and one of the very first tasks that you teach your child is to sleep and eat. 

As the mother of two premature babies, I was upset that they spent time in the special care unit however I do have to thank them for sending home two babies in a perfect 4-hour sleep routine.

I tried my very best to keep this up however I realised that I did require some sleep aid along the way and new best friend was a set of removable Blackout Blinds. You see, as human beings, we are programmed to sleep best in a dark, quiet room as light suppresses the production of melatonin, which is the hormone that makes us sleepy. This means that both babies, children and adults can fall asleep more easily in a darker room than when there’s light beaming in. In fact, it’s especially crucial for babies to have blackout blinds in their room because babies have daytime sleep requirements and sometimes retire for the evening while it is still light outside especially during Summer.

With two children I can vouch for the fact that some kids are better sleepers than others. I tried my best to always let bub self settle however in those very early months, Sophie and Daniel would often fall asleep while I was feeding them in their room from my rocking chair.  Sophie was a better natural sleeper and would often doze off in her baby bean bag however Daniel needed a dark room in order to nap and would fight sleep for as long as he could.

I love how easy it is to put us the removable Blackout Blind

I hear some of you saying ” but I want my child to be able to sleep anywhere as I won’t always be at home during nap time“. Mamma, I’ve got your back and I am a big advocate for living life, so don’t let your bubs sleep habits steer you if you have to be somewhere.

If I was at the shops and it was nap time

  • I covered the pram in a dark coloured, breathable pram cover
  • If in the car I would use window shades or cut reusable cutout blinds to size and block the bright light from the sidecar window.

I was often out and about with my kids and always planned to be out in the morning, often doing the groceries at 8 am as I was up so early. As my children got a little older and reverted to midday only naps, I would leave the park or shops when they were due for a nap and they would often sleep in the car on the way home. When home I would park somewhere cool and safe, in my case it was the garage behind a full brick fence (never on the street or in the sun) and I’d often put the baby monitor in the car so that I could hear them when they woke.

If I was home they would go to sleep in a dark room with the exact same music playing every time. In our case, it was a lullaby compilation by Jewel. Sophie still put this on for herself every single night and when they are away in the caravan they opt for James Blunt, which is my 9-year-old Daniels choice.

If you are going on a holiday

Blackout Blinds are fantastic.  We used the reusable ones that rolled up, this meant that we could easily pull them off and roll them up to take on holidays, after all, you never know what the sunlight will be like where you are planning to stay.

I believe that Blackout Blinds will help your child fall asleep quicker and STAY asleep.  What’s not to love?

Partnerships … the simple way to double your database

When I started my first online business, The Baby Diaries, 6 years ago I literally made every mistake in the book … (plus a few more). One of those mistakes was paying for “pay and pray” marketing such as print advertising. You pay the money and then pray people see it, read it and act. I even paid for the inside cover of a magazine… and guess how many sales that converted to? ZERO. Finally, after lots of trial and error I came up with what I call the “6 ingredients to success”. These business ingredients are essentially the difference between having a business that was going nowhere fast, and a company that is now doing multi 6 figure deals with national retailers and expanding globally.

One of those ingredients is the BEST marketing strategy I’ve used in over 25 years of business. In fact, by using this strategy alone, and spending nothing on advertising, or anything at all except a small amount of my time, this strategy had The Baby Diaries promoted to 1 million of my ideal customers and my sales increased by over 400%.

This strategy WILL work for you … regardless of what type of business you’re in.

The strategy is called Partnership Marketing. There are 10 types of marketing partnership strategies. Today I’m going to outline 4 strategies, including the 3 that I used to get in front of those 1 million customers. Once you’ve finished reading this, you’ll be ready to start getting some simple partnership wins under your business belt as well.

1. CONTENT partnerships –where one partner provides content such as blogs, how-to videos, articles, chapters that would be of value to the other partner’s customer base. An example is my partnership with Babyology. They are now live-streaming content to our Australian app users 24/7 via our app. In return Babyology have a new digital distribution channel. We both share the same customer base. Win Win!

2.BENEFIT partnership – examples include my partnerships with Mum2Be Hospital Bags. I promoted their products to my database via promotions, prizes and discounts, and they promoted my App via social media and by placing my brochure, which is the same size and shape as an iPhone, into every bag sold. Again, we each got exposure to each other’s database which was full of our ideal customers. Win Win!

3. CO-MARKETING – this is simply where each business promotes the other business to their database. I was fortunate to secure Gymbaroo for this type of partnership. They promoted my app to their 500,000 mums and I promoted their Active Baby Smart Kids online program to my database. Win Win!

Each of these marketing partnerships had a few things in common. First, they were all equitable. I didn’t go cap in hand, even to Gymbaroo who are a global company, and Babyology who have 1.2 million followers.

Another commonality was that The Baby Diaries shares the same ideal customer as each of my partners. The App is recommended from pre-birth to 2+ years. So not only could I have the App in front of my ideal customer at the exact time that they need it through partnerships, the App was recommended to my ideal customer from someone else that they already know, like and trust.

Another partnership you may see a lot is the Affiliate Partnership. This model will see one partner promoting or selling the other partners product or service (such as an online course or a product range) to their database, usually in return for a commission. Both parties receive revenue, but, if you’re the partner with the product/service, having your offering promoted by your marketing partner to their well-established database is like a form of testimonial.

There is no other system that I’m aware of that would provide this level of exposure with this level of impact without spending a cent. This is why I get really excited at the potential that marketing partnerships have to double your database and reach overnight.

But how do you get started? First you need to be clear on your ideal customer. It’s also important to understand what stage of growth your business is at. For example, as a start-up you may have a small database and social media following. So perhaps a partner to help you reach a larger audience quickly is valuable. Then once you’re up and running your strategies could become more sophisticated and include things like co-branding or white labelling.

The best place to start is by writing down all the businesses you can think of who are providing products, services and apps to your ideal customer at the same time, or just prior to, the customer needing you. Then circle any of these who you already know, or who you have a connection with. You now have your list of potential partners!

If your business is targeting mums or pet owners, then perhaps we could partner up and test my strategy via The Baby Diaries or The Pet Diaries!

Enjoy your partnership success.

Tara

Tara O’Connell is founder and CEO of the globally successful Baby Diaries app, the recently launched Pet Diaries app, and co-founder of Our Care Journal. Each of these apps offer businesses the opportunity to have their own “mini white label” app, thus staying ahead of the curve. More information can be found here

How to cut down on waste in your marketing budget

If I asked what percentage of your marketing budget was wasted, I’m sure you would say none (or “hardly any”)! It’s all part of your planned marketing spend. But let’s look a little deeper to see if or where you could be saving some money in your business.

The first place to look is your budget spend on printed materials.

Next step – calculate how many of those printed leaflets, cards, brochures or catalogs end up in the recycling bins of households and businesses (approximate is fine)? What does that equate to in dollar terms?

And how much of your time was spent creating those printed materials? What value do you place on that?

Is there a distribution cost to consider?

With a global push towards waste reduction, there’s also a few hundred trees to consider (and a growing community of consumers who no longer want printed materials).

But if you cut out those printed brochures, catalogs, coupons, and cards out of your marketing mix, what would you replace it with that is actually going to give you a solid ROI AND get to the hands of your target market.

Well, given that we are all on our phones every day and half of the night, my money is on apps. I’m not suggesting you invest in those annoying pop up adverts, or banner ads .. I’m suggesting you get your own app, or find bespoke opportunities to be promoted via other apps that share your target market. Before you start worrying about the cost, first look up at what you’ll be SAVING from the printed waste, and then consider that you could have your own app for as little as $30 per week … I think you’ll agree that apps are where your best ROI will be found.

If you’d like to find out more about app marketing, we’re only a click away – https://thediaryapps.com/contact-us/

10 Reasons your Pet Business needs an app

“There’s an app for that” … Yes, there is an app for almost everything, BUT does your business have one or need one? If you do have an app, how does it add value to your customer’ experience? Is it a digital catalog or something customers will use every day? If you don’t have an app yet, why not?

Your customers are checking their smartphones > 150 times every day, spending over 2 hours using apps. In fact, your customers (and potential customers) are on their smartphones all day and half of the night. SO if you really want a marketing tool that actually reaches your target market, you need to be on their phone. It’s that simple.

If you have a business servicing the pet industry you’re in luck! I’ve put together a simple info-graphic outlining the benefits that an app will bring to your business.

If you’re worried about the cost of developing an app, you don’t need to worry! We’ve created The Pet Diaries app for you so that you can literally start promoting your own branded app within 3 business days … customers will download it and you can communicate directly to the hands of your customers through the app, offer products and resources, and stand out from the crowd! AND it’s much more affordable than you think.

Coming Soon

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

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How to cut down on waste in your marketing budget

If I asked what percentage of your marketing budget was wasted, I’m sure you would say none (or “hardly any”)! It’s all part of your planned marketing spend. But let’s look a little deeper to see if or where you could be saving some money in your business. The first place to look is your

Read More »
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10 Reasons your Pet Business needs an app

“There’s an app for that” … Yes, there is an app for almost everything, BUT does your business have one or need one? If you do have an app, how does it add value to your customer’ experience? Is it a digital catalog or something customers will use every day? If you don’t have an

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborumLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

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Tara

Will a Blackout Blind Help my Baby Sleep

As a parent, your job is to teach your baby the essential things in life and one of the very first tasks that you teach your child is to sleep and eat.  As the mother of two premature babies, I was upset that they spent time in the special care unit however I do have to

Read More »
babyblog
Tara

Partnerships … the simple way to double your database

When I started my first online business, The Baby Diaries, 6 years ago I literally made every mistake in the book … (plus a few more). One of those mistakes was paying for “pay and pray” marketing such as print advertising. You pay the money and then pray people see it, read it and act.

Read More »
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Tara

Coming Soon

Coming Soon Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur

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Like Follow Share More Call Now Send Message Teens & Kids Website CommunitySee All Icon of invite friends to like the lage Invite your friends to like this Page Highlights info row image 2,163 people like this Highlights info row image 2,112 people follow this AboutSee All Highlights info row image +61 2 4963 4460 Highlights info row image Typically replies within a day Send Message Highlights info row image www.sleepandsettle.com.au Highlights info row image Teens & Kids Website Highlights info row image Suggest Edits Related Pages Like The Sleep Teacher Local Service Like The Rumpus Room Social Service Like Dumpling Story Dim Sum Restaurant Pages Liked by This Page Like Rosie’s Closet Like Hopscotch Sundays Market Like Vitality Junction English (US) · Filipino · Bisaya · Español · Português (Brasil) Privacy · Terms · Advertising · Ad Choices · Cookies · More Facebook © 2018 Sleep and Settle – Baby Sleep Consultant for 0-5 years

I have just spoken with the lovely Tara from The Baby Diaries. I am so excited about this product as it allows you to record so many aspects of your baby’s day and life. Most importantly for my clients it tracks the length of feeding and sleeping time to help you measure and celebrate improvements in their sleep!

With so much happening in baby’s first year, The Baby Diaries is one App that you need to have on hand! Not only does it help you record and track baby’s sleep, feeds and nappies, but it also records special memories and milestones. You can even sync the data with other carers. It’s not hard to see that this App has been developed by a mum. Mums know what mums need.

The Baby Diaries is available in the App Store in both Free and Plus ($2.49) versions.

www.thebabydiaries.com.au <http://www.thebabydiaries.com.au>

Try the FREE version today and take the stress out of having to remember everything about your baby’s day or upgrade to the Plus version and be in the loop about your baby’s day with their carer.

Happy tracking and sleeping zzzzzzzzz

The Baby Diaries app founder Tara O’Connell looks to new horizons

New horizons: Tara O’Connell founded The Baby Diaries and is also developing apps for animal owners and those assisting the chronically ill and ageing.

You created The Baby Diaries after giving birth to your second child Alexander and finding there was no single application that would take in his sleeping routines, feeding times and quantities, nappy activity, photos and milestones. How did you juggle developing this with looking after a newborn and school-aged child?

As a woman, there has never been a better time in history to start a business.

Tara O’Connell

Friends and family were my saviour.  I worked when Jacob was at school and Alexander was sleeping (often in a friend’s arm).  It’s amazing how much you can get done in a few hours each day when you have to.

What experience did you have in software design before launching the app?

Absolutely none!  I’ve been on a rapid learning curve.  I can design wireframes and user experience models but that’s as far as my knowledge goes.

My brain wasn’t designed to deal with code.

It all flows well now that I’ve (finally) found a developer who can interpret my ideas and code them into fully functioning apps.

The iTunes app store has thousands of baby related apps available. What do you think made yours shine?

Back in 2014 there were only a handful of baby apps which helped get traction early.  The app was promoted on Nine’s Today Show as a “must have parenting app”.  That pushed downloads, and it was the catalyst for a lot of promotion in magazines, newspapers, interviews, recommendations by “mummy bloggers”, and several marketing partnerships including with Gymbaroo, Lah-Lah, and BornOnline.

How old are your children now and what do they think of your line of work?

Jacob is 16 and Alexander is 5.  Jacob’s about to start his HSC and Alexander starts school after Christmas.

I think Jacob secretly enjoys that his mum creates apps.  Alex has no idea what I do!  He just wants me for my cuddles.

What does the partnership deal you’ve signed with Terry White Chemmart mean for the app and what comes next?

This partnership is a game changer.  TerryWhite Chemmart have 4 million loyalty members across 465 stores, so the distribution potential for the app is enormous.

The new free TerryWhite Chemmart Baby Diaries being launched this month has twice as much functionality as the previous version.

The app offers the pharmacies significant advantage in an extremely competitive market.  This deal provides proof of concept to other pharmacy groups, retailers and health insurers in New Zealand, Asia, Canada and the US who we’ve had initial discussions with.

I’m hopeful that growth into these other markets will happen quickly now.

You were originally going to provide a hard copy baby book for a child’s first birthday, what happened to this plan?

Cashflow happened!

It’s something I’d still love to explore, however the primary focus right now is to expand the network of pharmacies and insurance providers who are licencing and promoting my suite of apps including The Baby Diaries. It’s still part of the longer term plan.

What lessons from The Baby Diaries will you apply to the two new apps you’re developing  for animal owners and those assisting the chronically ill and aging?

My entire approach to app development has changed since The Baby Diaries was born.  I now create the concept, design the wireframes, then pitch the app to a potential corporate partner. Only once that deal is secure do I have the app built.

It means we can be more flexible in meeting the needs of the client while ensuring cashflow is managed more efficiently.

What do you think about the label mumpreneur?

Personally, I’m not a fan, although I understand what the label is trying to showcase.  For me being a mum and being an entrepreneur are just two pieces of a much larger whole life picture.

What’s your definition of success?

At the end of my days I’d like to feel like I made a positive difference – to my children, the planet, the women I mentor, and the people who use my apps.

I like the idea of spreading joy, hope and inspiration and I try to achieve that in my own small way each day.

Australian women are starting small businesses at twice the rate of men. How much of this can be attributed to the Internet and the greater ease of working from home?

As a woman, there has never been a better time in history to start a business.

Remote access means that women can create and run a business from anywhere, including home.  We have the skills, networks, support and self-belief needed to start and manage successful businesses –  if that’s what we choose.

You created Tara-Oconnell.com, with an e-course and coaching clinic, to help online businesses raise their profile and boost their success. What are the biggest challenges that online businesses face?

Standing out in a very crowded environment is the biggest challenge.

My experience has shown that there’s a formula for achieving this so I created the Shine Online program to make that formula accessible to as many people as possible. It’s an online course that people can do at their own pace in their own space.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

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How to cut down on waste in your marketing budget

If I asked what percentage of your marketing budget was wasted, I’m sure you would say none (or “hardly any”)! It’s all part of your planned marketing spend. But let’s look a little deeper to see if or where you could be saving some money in your business. The first place to look is your

Read More »
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10 Reasons your Pet Business needs an app

“There’s an app for that” … Yes, there is an app for almost everything, BUT does your business have one or need one? If you do have an app, how does it add value to your customer’ experience? Is it a digital catalog or something customers will use every day? If you don’t have an

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

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Tara

Will a Blackout Blind Help my Baby Sleep

As a parent, your job is to teach your baby the essential things in life and one of the very first tasks that you teach your child is to sleep and eat.  As the mother of two premature babies, I was upset that they spent time in the special care unit however I do have to

Read More »
Tara

Partnerships … the simple way to double your database

When I started my first online business, The Baby Diaries, 6 years ago I literally made every mistake in the book … (plus a few more). One of those mistakes was paying for “pay and pray” marketing such as print advertising. You pay the money and then pray people see it, read it and act.

Read More »
Tara

Coming Soon

Coming Soon Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur

Read More »
Tara

COMING SOON

Coming Soon Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur

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